Running bit
Good for Business
The hosts' shorthand for any health behavior — bad form, risky exercises, ignoring pain — that is likely to result in clinical visits. Used affectionately, and with a straight face.
When the hosts describe something as “good for business,” they mean it is bad for you in ways that will eventually send you to a physical therapist or chiropractor. The phrase serves as a dry alternative to moralizing.
Examples from across the series: ballistic/bouncing stretching is good for business. Beginners doing burpees without foundational strength is good for business. Watching a YouTube video and adjusting yourself is good for business. Ignoring an injury and hoping it resolves is very good for business.
In the stretching episode, Kathy and Jason use “good for business” specifically to describe the bouncy stretch — where someone reaches, bounces to reach farther, and activates the stretch reflex to fight them — noting that the clinical term for this approach is “ballistic stretching” but that “good for business” captures the practical outcome more efficiently.
The bit implies that the hosts are not entirely without self-interest. They are. But they’d still rather you not need them.
First seen in Static vs Dynamic Stretching: What the Evidence Really Says.