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Running bit
"Everybody Should Sponsor Us"
The hosts' ongoing, shameless, half-joking pitch for sponsors — anointing brands mid-episode whether or not a dime has changed hands.
A recurring open solicitation: as Jason puts it, “I think everybody should sponsor us.” Any brand that comes up in conversation gets cheerfully nominated on the spot — Smart Cuffs, Zyrtec, Band-Aid (“talking to you, Johnson & Johnson”), even “Amazon.com — not a sponsor.” Kathy once declared her own gym, Helix Training, an official sponsor mid-sentence (“Yeah, it is now”).
The honesty is part of the gag: “No apps have actually paid us money to sponsor the show, so I’m not going to say any of their names.” It’s an open invitation — the real “Become a sponsor” page is the punchline made functional.